Survey Design and Analysis Services

 

Although customer focus groups and one-on-one meetings can provide useful information, most customer feedback relies heavily on surveys. Surveys can take many forms and employ different formats, and are a balanced combination of art and science. A poor design, compromised administration process or faulty statistical analysis can produce results that are, at best, misleading and deceptive.

Whether you need a one time survey solution to address a specific issue or want to deploy an ongoing customer satisfaction measurement survey process, Tyche consultants can reduce your cost and minimize your risk. Your consultant can develop and verify the survey instrument or review your own design; select the most effective delivery channel (paper, e-mail, web-based, telephone, etc.); provide statistically valid analysis of the data; and create plain language reports that clarify and inform.

Tyche Survey Design and Analysis services are customized for each individual situation and purpose, and may include any or all of the following:

• Design and testing of the survey questions/content and rating scale(s) to ensure relevance and accuracy.
• Definition and/or management of the necessary administrative, data collection and storage tasks to support the survey process.

• Authoritative statistical analysis of the survey results to extract maximum information and reliability from the data.
• Accurate, informative reports summarizing the survey finding without jargon or “tech-speak”.

Survey Design and Analysis services are offered as point solutions to specific issues or problems, and can either augment or replace your own survey activities. They may also be helpful as a component of your Voice of the Customer or Customer Satisfaction Measurement initiatives.

You depend on surveys to keep you informed and on top of critical customer satisfaction issues and may have had to accept them on faith….. but now you know!